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Mexico produces 50-100 films per year with a
very active movie industry. Numerous American celebrities have
crossed the border to make Mexican movies between American film
projects.
Unlike the US, where there was
a wide variety of sizes issued on a particular film, Mexico utilized
4 primary sizes.
One Sheet
Older Mexican one sheets were
produced on extremely thin newspaper grade paper which makes them
very delicate and difficult to handle. It also makes the older
ones harder to find in good condition. They utilized a lot of
brown tones and contain some beautiful artwork.
Pre-70's Mexican posters were
normally 26x39 but in the mid to late 70's, when clay-coating
became popular, they took on more of an American look,
measuring 27x41 with a glossy coating.
Recent Mexican posters
have conformed to the worldwide standard of 27x40.
Half Sheet
The Mexican half sheet was not
widely used except on major releases. It is on card stock like
the US version but measures 20x28 which is a little smaller than
the US half sheet.
Window Card
Also smaller than its US counterpart,
the Mexican window card measures 12 1/2 x 19 1/2. These are also
printed on card stock with an open space on the top of the card
for theater infomation to be written.
Lobby Cards
 Mexican
lobby cards, which normally measure 14x17 are larger and sometimes
more colorful than the American version. Unlike US lobby cards
that have a small border and a wide variety of images, Mexican
lobby cards normally consist of a black and white still with a
large border that is artwork from the movie. So each lobby card
has a lot of artwork from the film. The sets are normally issued
in a set of 8 like in the US, but for major early releases, it
is not unusual for an 'A' set and a 'B' set to be issued.
These are different from the Spanish
lobby cards that are issued in the US for Spanish speaking theaters.
These are 11x14 (the standard US lobby card size) on card stock.
They are done in very small quantity and usually an actual still
from the film is glued to the card. We have these listed as Spanish
International lobby cards.
Almost all Mexican posters contain
the tag 'Printed in Mexico' on the bottom. Notice: the Mexican
poster on the right is from our collection and one of my favorites.
It's for the film House of Terror with Lon Chaney playing both
the Werewolf and Frankenstein without speaking one word in the
film.
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