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Australian Poster Sizes

Australia produces 25-60 films per year. Because the country is English-speaking, many of their movies and stars are shown and received as American. With the popularity of such stars as Paul Hogan, Mel Gibson and more recent Russell Crowe, the Australian film industry is making an impact of the American market.

Australian posters primarily come in these sizes:

3 sheet - not as common - normally measures 41x80

One sheet - measures 27x40. In 1939, one sheets were almost eliminated because of the paper shortage from WWII. This limited use remained until the 1970s.

Daybills - the most common and very sought after because of their size and artwork. There are 3 primary variations of daybills:

Early daybills were 15x40 which was half of the 30x40 production sheets. This size was the dominate until WWII when the size was reduced. Some had a space across top like the US window cards to write times and location.

Starting with WWII, the size was reduced to 13x30 so 3 could be cut from the 30x40 production sheet instead of 2.

The size was reduced again in the 1980s to 13x26 or shorter - on a glossy paper

Mini Daybill - measures 10x30 - these were a product of WWII because of the paper shortage. 4 of these could be produced from a 30x40 production sheet. Rare.

Quite often Australian Daybills have the printer across the bottom border. See our list of Australian Printers above under Industry Information.

Some Australian lobby card sets were used but were normally in black and white measuring 11x14 on card stock like the US versions. Most are rare because of the limited number printed. It is more common to find US lobby cards with Australian Censor markings on them.

An odd poster that was produced for a few films in Australia was the Photo Sheet. This measures 27x40 and looks like 6 lobby cards and a credit tag across the bottom.

Also available in limited quantities was the Australian 12 Sheet and the 24 Sheet. The Australian 24 Sheet normally measures 104 x 232 which is slightly smaller than the US 24 Sheet



Reissues are always a problem and since there is no numbering or dating system, it is a little difficult to date some Australian posters. There are a couple of things to look for when trying to determine if it's a reissue or not.

Reissues are not as common and quite often mono or duotone. Because there is such a short run of posters, when there is an unexpected hit, quite often posters are reprinted for the original release but also in mono or duo tone.

One way is the rating code - see Censorship for details

Another way is the credits. Many reissues were reprinted in full color with the same artwork but less credit the director or producer would be left out.

One problem with using the lack of credits as a determining factor...when more posters were needed for a particular release, they would use the same process. So.. it could also be a second printing for the original release.

Sometimes they would put 're-presents' in small letters. Be sure to look closely.

For posters in our archive, click here

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