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British Film Pioneer Series

salutes

Joseph Arthur Rank
1888-1972

Joseph Arthur Rank was born on December 23, 1888 at Kingston upon Hull in England. His father, Joseph, had built a substantial flour milling business.

Rank was a devout member of the Methodist Church and taught Sunday School. When the Methodist Times newspaper began to complain about the negative influence that British and American films shown in Britain were having on family life, the London Evening News answered, suggesting that instead of complaining, the Methodist Church should provide a solution. Rank took up the challenge.

Through the church, Rank met with Lady Yule, widow of Sir David Yule, and John Corefield, a young film producer. Together, in 1934, they formed British National Films Company with the purpose of making religous films.

In 1935, British National released Mastership, filmed at Merton Park at a cost of £2,700, which was a 20 minute film shown primarily in churches. Pleased with the results, British National produced their first feature film, Turn of the Tide. Distributors wouldn't handle the film, and the few that finally did, attached it as the back of a double feature. Frustrated with the film industry, Rank approached C. M. Woolf with the purpose of creating the General Cinema Finance Corporation. Rank then used GCFC to buy out General Film Distributors who were the UK distributors for Universal Pictures.

Also in 1935, Rank was approached by Charles Boot, a building contractor, who acquired an estate grounds and mansion called Heatherden Hall at an auction. It was a magnificent 156 acre estate near Iver Heath in Buckinghamshire, 25 miles west of London. Rank liked the idea about turning the estate into a film studio. British National Films, Rank's new film company, purchased the property and Boot had it remodeled. The studio opened for production September 30, 1936 under the name Pinewood Studios.

Shortly afterwards, British and Dominions, studio burned down in mid production of London Melody. Rank offered the new Pinewood Studio to complete the film, which was the first film completed at Pinewood. After completing the film, Herbert Wilcox, owner of British and Dominions, used his insurance money to invest and become part owner of Pinewood, giving Rank a lot more production expertise on the board.

In 1938, Rank acquired Alex Korda's financially troubled Denham Studios and in 1939, Rank bought Amalgamated Studios while John Maxwell from ABPC was negiotiating to take them over, giving Rank 3 of the largest studios in England.

As the war began in 1939, the government requisitioned the studios for various needs, stopping all production.

The war brought a tremendous amount of changes, but Rank agressively continued acquiring more in hopes of reviving the British film industry after the war. In 1940, John Maxwell from ABPC, which was Rank's major rival, died. In 1941, Herbert Wilcox left for America, and Rank also bought Lady Yule's interest in Pinewood, giving Rank complete control and giving Yule complete control of British National Films. (She bought the old Neptune Studio in Elstree and continued production).

Also in 1941, Oscar Deutsch died, and Rank bought his Odeon Cinema Circuit. AND 1941 brought the retirement of Isidore Ostrer, and Rank acquired British-Gaumont (with their 251 cinemas), Gainsborough AND Shepherd's Bush Studios.

At the end of the war, while the British film industry struggled to get back on their feet, American films were dominating British screens. To try to slow down this trend, the British government imposed a 75% tax on the box office earnings for American films shown in the UK. Instead of helping, it angered the US government who put an embargo on any releases of UK films in America. This crippled the British film industry even more.

By 1946, Rank owned over 650 cinemas and the 5 largest studios in the country. In an attempt to start creating more talent within the UK, Rank opened the Company of Youth, or 'the Charm School' as it was called. This acting and charm school produced a variety of talent including Diana Dors and Christopher Lee.

By 1949, Rank was in debt over £16,000,000 and knew that he had to reorganize his holdings. John Davis, Rank's accountant and primary confidant, was told to slash budgets. Most of the studios were closed and Pinewood became the primary focus of film production. Davis's cuts proved extremely efficient and Pinewood began producing a stream of quality films.

Rank also started to diversify buying Bush Radio manufacturing. This led to investments in vacation resorts and other entertainment oriented businesses like bowling alleys and night clubs.

In 1952, Rank's older brother Jimmy died and Rank had to take over the operations of the families very profitable flour milling business. Rank placed his lieutenant and accountant, John Davis over the Rank Organisation.

As Rank continued to diversify, in 1956, Rank began a partnership with the Haloid Corporation to form Rank Xerox.

In 1962, Rank retired.. He died March 29, 1972 at the age of 83. Rank tried his best to give the British people British entertainment and create a British film industry equivalent to Hollywood. A TRUE British Pioneer......

 

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