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Promo Cards (or shells as they are referred to by the studios) are sent out by the studios to theatres and advertising agencies to be used to promote the film in various ways. The promo cards normally have either the same picture as the one sheet or a stock studio's logo on the front. The back side can be sent down blank for local use in whatever promotion, from discount coupons, postcards, advertising in co-op with other local companies, or as hand outs like heralds of old were used. Normally when used as heralds, the cards come from the studio with movie promo info on the back (such as in the movie Seven - see sample).

For sample, click HERE