Belgian movie posters of American-made movies are becoming more
popular with some collectors because they usually have different artwork than
the American versions.
Many of the Belgian posters have a stamp, some where on either the front or
the back of the poster when it. If you need more research into the Belgian censor stamps, go to our advance research website, GlobalCinemaResearch.org.
Since Belgium has no language of it's own and is officially bilingual, Belgian
posters usually have the title and information printed in 2 different languages,
like German and French. The Belgian posters quite often have the English title
printed in parentheses for American releases.
The smaller Belgian poster is quite often vertical OR horizontal.
here's a sample of a horizontal style.
here's a sample of the vertical style
Normally figured in metric so inches would be approximate. The most common sizes are:
Small size: normally 14 inches wide and the length from 19 to 22 inches. Can be horizontal
or vertical. But the have a lot of variation in both the length and width. The smaller size usually has a space to theater name and show times, so it is also quite common to find them trimmed.
Before 1945 they were approximately 12x17.
One Sheet size: approximately 24x33 - before 1939 they’re approx. 25x34
Large Size: approximately 33x67 - before WW2 and a rare size
Over the last few years, smaller distributors in Belgium have been using poster plates that were sent from the studios and printing them in Belgium. For example, if the film is coming from France, they may get the French plates for the Grande (47x63) and print it in Belgium to distribute. Then you would have a 47x63 French poster but it will have a Belgium printers tag. This saves money for the small distributor because he then does not have to pay for layout, drafting and artists to create the new posters and then the expense of having the plates made. So even though the printing cost may be slightly more, it eliminates all the pre-printing costs.
This means that you might see all types of sizes that are standard in other countries with a Belgium printer tag on it.
Here's a couple of way to spot the reproductions. There are 2 markings normally
found on originals:
* The phrase "Imprime en Belgique" somewhere on the poster. When
a poster only has "Printed in Belgium" on it, it's a reproduction.
* The address and/or name of the printer, sometimes with their phone number
– usually on the bottom right.
* The phone number is also important. Sometimes they don't appear on older
posters but when they do, they should be 5 or 6 digits. If it's more than
that on an older poster, then it's a reproduction.
* Reissues for American releases are fairly easy to spot, very similar to Mexican
posters, the originals have the studio logos but re-issues were normally issued
by a different local distributor and have their name or logo on them instead
of the studio.
On newer films that have been released since 1999, quite often
the distributors website is shown on the poster. The website domain extension
that identifies Belgium is .be