An ad sheet (also
called an ad slick) is a page or pages of camera-ready ads of varying
sizes that are used in print media such as newspapers and magazines.
They are prepared by the movie studios and sent to theatres and/or
promotional companies. These ad sheets/slicks come in a variety of
forms. Some are on 8-1/2" x 11" pages and are either bound
or loosely placed within the press book or press kit. In some cases
(particularly when the studios are conducting larger promotions) the
ad sheets may be 20 to 30 pages bound separately and called "ad
pads" or "ad supplements." Some add sheets measure 16" x 20".
The ads on these
sheets can be used just like "clip art, cut out of the ad sheets/slicks
and sent in to the newspaper or magazine. Some ads will contain an
area where the theatre can put their name and show times. Underneath
each ad is the display size information used by newspapers and magazines
(i.e., 2 cols. x 100 lines 7 inches). Ad sheets/slicks can sometimes
contain slogans such as "Starts Thursday" or "Coming
Soon to a Theatre Near You."
Here's a sample:
a list of images of ad slicks in the MPDB, click here.