In order to create an early "buzz" around a new
film, many movie studios will issue what is known as an 'advance' poster.
These advertising materials are distributed to theatres and film distributors
well in advance of the film's projected release.
Advance posters are released in a variety of sizes and in
most countries, but it is normally in their most common sizes such as a one-sheet
or two-sheet, although other sizes were be used in a few promotions.
Depending on the film’s promotional plan, the advance sheet
may be identical or may differ significantly from the regular issue.
Some larger releases may have an initial advance released
with almost NO information about the film, including no credits and sometimes
may not even include the NAME of the film. These advances are called 'Teasers'
by older collectors.
In some cases, the studio may choose to put out a series
of advance sheets – each giving a little more information about a film. OR..
a series of the major characters called 'Character Advances'.
In other cases, the artwork is identical to the regular issue
except that it will contain the projected release date. When it is part of
a series of advances, this is called the 'Final Advance'
While there is no set standard for an advance one-sheet,
it will normally have one of these distinctions:
On films with smaller budgets, only one poster is issued
which is used as both the advance and the regular.