Restrikes is a term that
confuses a lot of poster collectors. These are not to be confused
with reissues, reprints,
renames, studio issues or regional
print shop variations.
As a young collector, I always heard that
the plates that they printed the posters from, were broken
as soon as the print run was finished. This is DEFINATELY
NOT the case.
Master plates were kept by the lithographer
and, for a short time, by the printing company.
When the studio marketing department would
put together their projections for a particular release, based
on the marketing budget, they would have a certain amount
of publicity material printed. This was normally based on
the early booking of a film.
BUT sometimes, once the film was released,
it would be a larger hit than expected and other theaters
would start booking the film. This would cause the studio
to go back and have additional posters and material made for
the same release. (Unlike a reissue or re-release, which was
a different release of the same film)
When the printers had to print more of
a previous printed poster, they would pull the plates and
put it BACK on the presses.
It's difficult to recreate the exact conditions
and put everything exactly like it was before, so quite often
this reprinting or restriking of the poster will cause slight
variations from the original printing.
A good example of this would be posters
for the Halloween.
It was a low budget release that did a LOT better than the
studios anticipated. Some of the posters were Techinicolor
variations, but several additional printings were necessary
to fill the demand.