The term "short" is generally applied
to any film that is short in duration (not full-length) and is normally
shown before a full-length movie. Although there is a specific definition
of "short" it is used in this context to represent any of the following:
|
Cartoons
|
Normally
up to 7 minutes long. |
|
Featurettes
|
Normally
12-13 minutes long |
|
Short
Subjects |
Normally
18-20 minutes long. |
Sometimes a movie studio will release
an individual poster specifically for the short. These posters look identical
to a theatre one sheet, and normally will
have a tag somewhere on the poster which indicates which feature movie
it is coupled with. Instead of producing an individual poster for a specific
short, movie studios sometimes opt to put a tag about the featurette on
the one sheet. (This is not considered a combo
poster since it involves one full-length feature and a short. Combo posters
are released for two or more full-length features.)
Some posters for 'shorts' were released
as stock posters, but the most common was serial
posters.
Short posters are legitimate theatre
art by definition, as they are issued as advertising materials and distributed
directly to the theatres and film exhibitors. In fact, they are very popular
with certain movie art collectors, because there are not as many shorts
as there are feature films.
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