What is a lenticular poster?
Lenticular is a specialized printing
process which differs from hologram. Where
holograms look incredible when lit correctly, lenticulars look great
in almost any kind of light.
Lenticular is a process of taking
normally 12 different images interlaced in special layers into an extremely
confusing image. This image is then printed onto the paper.
Finally, a lens material (hence the
name 'lenticular') is laminated in "register" to the paper.
The lenses block 11 of the 12 images from view, and as you turn the
poster the lens reveals a different frame, creating the illusion of
For a list of the lenticular posters
issued, click HERE
The normal lenticular poster, such
as was released with the film The Santa Clause, is printed
on paper and may have part or all of its artwork changeable. To see
the image changes, the poster needs to be physically move or the viewer
has to move from side to side. There is a more limited version of lenticular
posters, such as the poster released with the film The Lost World:
Jurassic Park that utilize a transparent paper which requires direct
light behind the poster in order for the viewer to see the image change.
These are used primarily in lightboxes. With these posters you get a
fantastic ‘moving’ life-like image.