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OTHER TERMS USED TO
DESCRIBE MOVIE ART

So far we have looked at what defines legitimate collectible movie art, the many sizes and forms that it takes and how to grade a movie poster. But there are a few other terms that are used to describe certain aspects of movie art that have a direct affect on its collectibility and/or value.

DIFFERENT TYPES OF POSTERS USED BY THE STUDIO
FOR A PARTICULAR FILM RELEASE

Advances

Advance posters are issued well in advance of a motion picture's debut. In many cases, the artwork differs from that of the regular issue materials. Advances most often come in one sheet or half sheet sizes. 

Awards

If a poster receives a prestigious award, such as an Academy Award or Cannes Film Festival Award, a studio will issue a version of the regular issue poster with an indication of the award. Depending on when the award was given, these materials may be original or reissue/rerelease versions.

Combo

Combo posters feature two or more different full-length movies on one poster, usually for a double/triple feature. In some cases, one movie will be highlighted with another just mentioned as an additional feature. These are most often reissues/rereleases.

Double-sided

Many current movie posters are printed using a "reverse" printing on the back side. The front of the poster has the artwork in proper format while the back side is a "reverse" printing of the same artwork. These are designed to be used in "light box" displays at theatres.

Duotone

In addition to the full color versions, less expensive duotone materials were issued, usually by secondary printers. 

Lenticular or Holograms

Lenticular posters are those that appear to have a 3-D image, similar in style to a hologram, where the artwork actually appears to come out of the poster. Lenticular posters are printed on a heavy cardstock or part paper and part cardstock depending on the size of the hologram-like image. These posters are extremely rare and are printed in limited numbers as they are expensive to print and handle.

Military Issues

These posters are actually "cheaper" versions of one-sheets. They are printed in only two or three colors (not the full color of NSS versions and are used primarily on military bases. 

Mylar

These one-sheet posters are printed on a sheet of mylar plastic and then coated with either silver or gold paint. The artwork is then painted on the silver or gold leaving holes which allow the silver or gold to show through. Because this process is expensive, mylar posters are very rare and are printed in limited numbers.

Premieres

For certain major films, studios will hold a special premier showing at a particular theatre or a few limited theatres. These studios sometimes release a movie poster promoting the premier. For example, when Star Wars premiered, it was shown at four specific theatres, and only two posters for each theatre were made. These are extremely rare and very expensive.

Renames

Sometimes a studio will release a movie under one title, and then later re-release the movie under another title. In many cases, the poster will contain both movie titles, sometimes using terms like "formerly titled" or "a/k/a."

Review

If a particular movie receives good reviews in the press, movie studios will sometimes issue a special poster which will include cites from the good reviews. In most instances, these posters would be reissues/rereleases. There are cases, however, where a film may receive good reviews at a film festival or special showing before the film is released. In this case, a "review" poster may be issued at the same time as the traditional one-sheet.

Secondary Printers/ Distributors

Throughout the years, a number of secondary printers came on the market issuing a cheaper line of movie materials, particularly for materials that were used in greater numbers. Materials that were released by secondary printers did not go through NSS for distribution.

Styles

To cater to two or more specific audience groups, studios would sometimes issue two different versions of a poster, most often the one sheet or half sheet. These styles are indicated in some way, such as "Style A" or "Style B."

DIFFERENT TYPES OF FILM RELEASES

Not all "movie posters" are actually "movie" posters as we think of them. Here are a few other types of "movie" posters that fall within the category of "movie art" as they were distributed to theatres.


Featurettes Featurettes are short subject films that are normally shown before a full-length movie. These include cartoons and short subjects. Studios sometimes release a special poster for the featurette.

Serials Serials (a series of chapters tied to one plot that are shown over an extended period of time) were very popular in the 1930's through 1950's. Movie studios normally issued a poster for each chapter of a titled serial.

Special Distribution There are many movies made each year that are written and produced with a "special target audience" in mind. Posters released for these movies are sometimes considered "extremely collectible." These would include posters for: black cast films; documentaries; independent studio releases; regional releases, and X-rated movies.


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