Folds and/or the fold lines resulting
from folding in a poster are not necessarily considered a "defect".
Whether or not a fold/fold line affects the value depends on several factors.
WHEN FOLDS/FOLD LINES ARE ACCEPTABLE
Advertising materials released prior
to the mid-1980’s were machine folded and mailed flat to the local movie
distributors/exhibitors. One sheets were folded
horizontally in half twice , then once vertically.
Inserts were normally folded in half and then in half again.
Half-sheets were folded in half and then quartered. Larger sizes were
folded down until they were approximately 11" x 14' in size.
Machine folds are normally very crisp and straight.
Since these materials were distributed this way intentionally by the studios,
collectors do not consider machine folds/fold lines for pre-1980’s materials
to be defects.
Post-1980’s materials present another side. Most, BUT
NOT ALL, materials from this time period were shipped ROLLED to the theatres.
However, some materials are still shipped folded – even today. Therefore,
if the poster was initially machine folded for shipping purposes, regardless
of the year released, then folds/fold lines are not considered a defect.
WERE ALL PRE-80's POSTERS FOLDED
When posters were printed, a batch would
be pre-folded for shipping. The remainder, quite often, was stored flat.
Then, as more was needed to be shipped, another batch would be sent to
the folding machines. The folding was due to the fact that it was the
most economical way of shipping the poster to the theater.
If a theater owner would come by to pick
up their posters, sometimes they could get a rolled poster instead. This
seems to have created a lot of controversy in the poster collecting community.
However, the majority of the pre-1980's posters found on the market will
be folded. When a rolled one is found, it DOES NOT mean that it's not real,
it is usually a cause to take a closer look at the poster to make sure that
it's not a fake.
WHEN FOLDS/FOLD LINES ARE NOT ACCEPTABLE
Any size poster that has been folded
BY HAND generally results in a negative affect on the poster. While machine
folds are generally crisp and clean, hand folds are not. In addition,
if a poster was initially machine-folded, and then another fold was added
by hand, the additional fold/fold lines would be detrimental to the value
of the poster.
Folds/fold lines that are found on the smaller card
stock materials, particularly lobby cards, are
generally the cause of mishandling. Lobby cards were small enough to be
mailed to the distributors without being folded; therefore there is no
"acceptable" reason for folds/fold lines on lobby cards.
were normally sent flat because of their size. Some distributors folded
them in half before mailing. If the window card is machine folded for shipping,
then there is no adverse affect on the value of the poster. Inserts
were generally sent to the theatres rolled so a fold/fold line would have
a negative affect on the value. There were a number of inserts which were
machine folded before being shipped. In this case, the fold/fold lines would
not have an adverse affect on the value of the poster.
CAN FOLD LINES BE REPAIRED?
Fold lines can generally
be diminished by carefully following a steaming/drying process. The fold
lines are first steamed out by utilizing a heavy duty clothes steamer. Once
the foid lines are moist, a soft clamp is used to anchor one side of the
fold line. The other side of the fold line is then gently pulled out. Once
the fold has been pulled out, a hair dryer is then used to dry the moist
area. Please note that this process may leave a "mark" due to dirt that
has accumulated in the fold.
Some poster shops use a heat press to diminish fold
lines. These work similar in nature to the devices used by drycleaners
to remove wrinkles from clothes.
Note that there are dangers in a non-professional attempting
this process It must be done delicately Once the poster is moist, it can
easily be pulled apart if too much pressure is applied. During the drying
process, if too much tension is applied, the poster can become warped.
The only way to correct a warped poster is through linen backing.
It always best to leave any repairs
to a professional restorer. However, fold lines can be removed by a layman
if the process is followed carefully and the poster is handled delicately.