Programs were first introduced in the 1920's, particularly
for major motion pictures. Sometimes the studios used them as giveaways
to their patrons, while other times they were offered for sale as a souvenir.
Their price in the 1920’s was ten cents!
Programs varied in sizes, form and presentation. Most
programs, however, consisted of 10 to 20 pages chocked full of color spreads.
photographs. biographies, advertisements, stories about the stars, information
on the film's story line, or any other interesting tidbit that might be
of interest to a theatre-goer.
