During the era of National
Screen Service ("NSS") dominance, NSS controlled about 85
percent of the movie paper. However, there were still other options available
to movie exhibitors. In addition to acquiring their advertising supplies
directly from the studios, theatre managers could acquire what they needed
from other distribution companies. One of these distribution companies was
the Donald L. Velde Company.
Donald L. Velde Company lasted the longest,
finally closing their doors in 2001. They mainly distributed movie paper
for the eastern part of the United States. With their home office in New
York, they had exhanges in Atlanta, Charlotte, Cincinnati, Indianapolis,
Chicago, Jacksonville, Washington, Milwaukee, Cleveland, Buffalo, Pittsburgh,
Detroit, Albany, New Haven, Boston, Philadelphia and Minneapolis.