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The 24 sheet normally measures 246" x 108", and is used mostly for billboard advertising, although some are placed on the sides of large buildings. They come in a number of pieces and are placed together like a puzzle. Their artwork is designed to catch the attention of motorists as they drive by. They are issued primarily for major motion pictures. It got its name from the fact that it is approximately 24 times the size of a one sheet.

Here's a sample 24 sheet:

Lost Express 24 sheet


The world’s first 24 sheet was displayed at the Paris Exposition of 1889 and the Columbian Exposition in Chicago in 1893 by Morgan Litho.

It was very quickly adopted for all types of advertising, especially for the circus, and traveling shows.

Movie studios began utilizing billboard advertising around 1915. The use of this type of advertising occurred around the same time that movies grew from two to five reels.

Movie studios still issue billboard-size paper in limited numbers, primarily as 24 sheets and 30 sheets.


Very few 24 sheets are available in the movie art collectors market. There are printed in limited numbers. Since they are used outside, most of them are destroyed when they are removed from the billboard. Thus, it is rare to find 24 sheet that is intact unless it was never actually used on the billboard. There are very few collectors who handle this size because it is so large. The 24 sheet has been used as murials in clubs and large halls.

For a list of images of 24 sheets in the MoviePosterDataBase, click here

This section is for reference use. Images found on this site are property of L.A.M.P. and are for reference purposes only with NO rights implied or given. See LAMP Disclaimer
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