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8 page press book
The original pressbook states that the posters issued for this movie was: a one sheet, a half sheet, a 40x60, a set of 8 lobby cards, 2 different standees (a full life size 6' standee of donkey sitting, and a 2' color table standee of donkey).
Also issued was a theatre trailer ad and scene mats.
You could order a 60 second + 20 second radio spot on 45 RPM on one disc plus 60 second color TV film spot.
National tie-ins included Rand McNally book, a tie-in with the Santa Fe Railroad, a tie-in with Fred Harvey Restaurants, an original theme song on single record "Bright Angel" plus sound track album.
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