A Twenty Four sheet is a size of poster that is approximately
24 times the size of the one sheet. This statement alone would seem to be
a very simple and easy to understand explanation.... HOWEVER... it's not
quite that simple.
The world's first 24 Sheet was displayed at the Paris Exposition
of 1889 by Morgan
Litho. This gained them worldwide attention and established Morgan as
a major lithographer in the industry.
In the US the 24 sheet normally
measures 108"x246", and is used for billboard advertising, although
in older days some were placed on the sides of large buildings and barns.
They come in a number of pieces and are placed together like a puzzle. Their
artwork is designed to catch the attention of motorists as they drive by.
They are issued primarily for major motion pictures.
Because they are made of paper stock and glued onto the
billboard, few survive from having to tear them off to replace them with
the newer piece.
For more on this size see the US article on Twenty
In the UK, however a twenty
four sheet is a COMPLETELY different size AND can get quite confusing. The
explanation would STILL be the same.. that it is approximately 24 times
the size of the one sheet... BUT it then depends on what you determine the
one sheet to be. What we call a 24 sheet, the British film industry calls
a 48 sheet.
For more information on this size, see our UK article on
the 48 Sheet