Heralds were first used as early as
the 1910's. Heralds were essentially 5" x 7" or 6" x 9" one page flyers.
Some heralds were larger in size, and some were more than one page. Printed
as an inexpensive ad flyer, the herald normally included a picture of
the star or stars and general Information about the movie. One herald
was normally included in the press kit, or
campaign kit that was sent to the movie exhibitor.
For Sample of Pressbook Ad click HERE
Heralds were used up until the mid-1970's,
particularly for major promotional campaigns. Studios now use mini
sheets and promo cards as mass giveaways.
Heralds are considered collectible
but do not command the same dollar value as do the movie's posters. Heralds
were distributed by the thousands directly to the public, which lessens
their value as a collectible. To a collector, however, heralds are far