Learn About Movie Posters
Heritage Auction House
Movie Art of Austin

Ewbanks Auction Movie Poster Page

Film Art

Dominique Besson French Movie Posters
eMovieposter.com
Hollywood Poster Frames
 
Posters Database

Advanced Search

Login:
Password:
Remember Me:
Bags Unlimited
L'Imagerie Gallery
Institute for Cinema Ephemera
Movie Art GmbH
Spotlight Displays Poster Frames
Yazoo Mills
Channing Posters
Movie Art of Austin
Bonham's Poster Auction
Original Posters
Cinema Retro Magazine

MINI-SHEETS

In the mid-1980ís, movie studios began to take back control of their movie paper advertising, phasing out the use of National Screen Service. It was at this time that many of the standard paper sizes, such as the inserts, window cards, half-sheets, and heralds were no longer useful in the new multi-screen theatres. In their place, studios chose to supplement their use of one-sheets with newer advertising tools, including the mini-sheet.

As its name implies, the "mini-sheet" is simply a small poster, printed on poster paper. They come in a variety of sizes, depending on the studio and the film. In many cases, the mini sheet is an exact duplicate of the one-sheet, only smaller. The size of mini sheets can range from that of a half sheet down to almost that of a herald, depending on the purposes outlined by the studio. Quite often, mini sheets are printed as advances to help generate interest in the film.

AS A COLLECTIBLE

While the mini sheet can be displayed in the lobby, it is most often used in connection with special promotions or giveaways. Since mini sheets are frequently given away at movie premieres or special screenings, they are printed in greater numbers. They are used in the same manner as the herald. As a result, the mini sheet is moving more into the promotional paper category.

Many hard line movie art collectors have not accepted the substitution of the mini sheet for inserts, half sheets, window cards, lobby cards, etc. However, mini sheets are gaining popularity with many new collectors because of their frameable sizes and because they most often look identical to the one sheet.

PAPER CHART

 

 

 



This section is for reference use. Images found on this site are property of L.A.M.P. and are for reference purposes only with NO rights implied or given. See LAMP Disclaimer
A little BIGGER and a little BETTER each day - Saving the Past... For the Future