| PRODUCT
|
SIZE
|
INTENDED
USE |
CURRENT
STATUS |
| Ad
Slicks/Sheets |
Varies |
Newspaper, magazine advertising.
|
Widely used today |
| Buttons
|
Varies |
Sometimes given away at theatres;
sometimes used by employees only.
|
Widely used today. |
| Campaign
Book
|
Varies |
Full promotional program for
use by theatres, including newspaper, TV and radio advertising campaigns;
buttons, giveaways, special promotional ideas, camera-ready ad slicks,
etc.
|
No longer referred to as "Campaign
Book." Now referred to as " Presskit" |
| Electronic
Media Pressbook |
Varies |
Contains information about
a film that can be used to promote it, including cast and crew and their
past and future movies as well as giving a summary of the movie.
|
Widely used today.
|
| Pressbook
|
Varies |
Contains information about
a film that can be used to promote it, including cast and crew and their
past and future movies as well as giving a summary of the movie.
|
Widely used today. |
| Presskit
|
Varies |
Full press materials for use
by theatres. Kit may include newspaper, TV and radio ad campaigns; camera-ready
ad slicks, press stills, slides, buttons, giveaways, promo ideas.
|
Widely used today.
|
| Press
Stills |
8" x 10" B&W
or Color
|
Used for newspaper,
magazine and other printed medium; usually comes as part of a presskit.
|
Widely used today.
|
| Press
Slides |
1" x 1" |
Used for newspaper, magazine
and other printed medium; usually comes as part of a presskit.
|
Widely used today. |
| Programs
|
Varies – Usually in booklet
form.
|
Sometimes given to movie patrons
as souvenirs. Programs list credit, background, movie information. Some
programs were offered for sale.
|
Rarely used today.
|
| Promo
Items |
Varies |
Wide variety of novelty items
used as giveaways, such as t-shirts, baseball caps, collector cards, etc.
|
Widely used today.
|
| Screening
Tickets |
Varies |
Given as invitations to special
screenings
|
Widely used today.
|
| Trailers |
Varies |
Used for radio, TV and movie
advertising.
|
Widely used today. |
