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THE KEYS TO LEARNING ABOUT MOVIE POSTERS

NOT ALL MOVIE POSTERS ARE CONSIDERED COLLECTABLE! Just because something is referred to as a "movie poster," it does not mean that it falls into the arena of "collectable movie art." The first thing a collector needs to know is WHAT IS and WHAT IS NOT collectable movie art.
Letís take a look at the difference in our section:

HOW DO YOU KNOW ITíS A COLLECTABLE?

NOT ALL COLLECTABLE MOVIE POSTERS ARE ASSESSED EQUALLY.
Collectable movie art comes in a variety of shapes, sizes, paper types, and uses, all of which have direct impact on its collectibility and value. Certain types/sizes are considered more collectable than others. For example, a "one sheet" is generally considered more collectable than a "window card" for the same movie. This is simply because, as a general rule, fewer "one sheets" were printed than "window cards." Understanding these differences is extremely important when purchasing movie art. Letís look at the wide variety of movie art in our section
:
DIFFERENT TYPES OF MOVIE ART

WHAT YEAR WAS THE MATERIAL RELEASED?
Not all original one-sheets for a particular movie, such as Gone With the Wind, are valued equally. In this case, Gone With the Wind, which was initially released in 1939, was re-released to theatres in 1940, 1941, 1947, 1953, 1954, 1961, 1967, 1968, 1970, 1974, 1980 and 1998. Each time it was released, the studios issued newer versions of the movie poster and related paper items. All of these issues are ORIGINALS and are legitimate movie art, but their value as collectables differ with each issue. In this case, the earlier releases are much more collectable and consequently more valuable than the later releases. The year of the release of the "paper" and not the initial release of the movie is the key factor and should be considered when assessing a posterís collectibility and value. Letís look at how to assess the vintage of a poster in our section:
ORIGINAL AND RE-RELEASED/REISSUED MOVIE ART

WHAT IS THE CONDITION OF THE POSTER?
What does it mean if a poster, for example, is listed in "Good" condition? How good is ĎGOODí? Does this place it in the "high end" or "low end" of its value range? There are several "grading" scales that are used throughout the movie art collectable industry and a collector has to be familiar with these systems. Letís take a look at these systems in our section: GRADING MOVIE ART

WHAT IS AN ADVANCE?
WHAT IS A DOUBLE-SIDED POSTER?

WHAT DOES "NSS" MEAN?

In addition to the four categories above, there are other factors that will affect the value and collectibility of a particular poster. All collectors need to know these terms and understand how they impact the value of movie art. These are addressed in our section: MISCELLANEOUS FACTORS THAT AFFECT VALUE AND COLLECTIBILITY

HOW TO ASSESS THE MARKET VALUE OF A POSTER?
The last factor to consider in assessing movie art is the current market value for a particular poster. This determination is best made by researching the collectorís market. To learn how to conduct reliable research, see our section:
DETERMINING MARKET VALUE

 



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