| Advances
|
Advance
posters are issued well in advance of a motion picture's debut.
In many cases, the artwork differs from that of the regular issue
materials. Advances most often come in one
sheet or half sheet sizes.
|
| Awards
|
If
a poster receives a prestigious award, such as an Academy Award
or Cannes Film Festival Award, a studio will issue a version of
the regular issue poster with an indication of the award. Depending
on when the award was given, these materials may be original or
reissue/rerelease versions. |
| Combo
|
Combo
posters feature two or more different full-length movies on one
poster, usually for a double/triple feature. In some cases, one
movie will be highlighted with another just mentioned as an additional
feature. These are most often reissues/rereleases.
|
| Double-sided
|
Many
current movie posters are printed using a "reverse" printing on
the back side. The front of the poster has the artwork in proper
format while the back side is a "reverse" printing of the same artwork.
These are designed to be used in "light box" displays
at theatres. |
| Duotone
|
In
addition to the full color versions, less expensive duotone materials
were issued, usually by secondary printers.
|
| Lenticular
or Holograms |
Lenticular
posters are those that appear to have a 3-D image, similar in style
to a hologram, where the artwork actually appears to come out of
the poster. Lenticular posters are printed on a heavy cardstock
or part paper and part cardstock depending on the size of the hologram-like
image. These posters are extremely rare and are printed in limited
numbers as they are expensive to print and handle. |
| Military
Issues |
These
posters are actually "cheaper" versions of one-sheets.
They are printed in only two or three colors (not the full color
of NSS versions and are used primarily on
military bases. |
| Mylar
|
These
one-sheet posters are printed on a sheet of mylar plastic and then
coated with either silver or gold paint. The artwork is then painted
on the silver or gold leaving holes which allow the silver or gold
to show through. Because this process is expensive, mylar posters
are very rare and are printed in limited numbers. |
| Premieres
|
For
certain major films, studios will hold a special premier showing
at a particular theatre or a few limited theatres. These studios
sometimes release a movie poster promoting the premier. For example,
when Star Wars premiered, it was shown at four specific
theatres, and only two posters for each theatre were made. These
are extremely rare and very expensive. |
| Renames
|
Sometimes
a studio will release a movie under one title, and then later re-release
the movie under another title. In many cases, the poster will contain
both movie titles, sometimes using terms like "formerly titled"
or "a/k/a." |
| Review
|
If
a particular movie receives good reviews in the press, movie studios
will sometimes issue a special poster which will include cites from
the good reviews. In most instances, these posters would be
reissues/rereleases. There are cases, however, where a film
may receive good reviews at a film festival or special showing before
the film is released. In this case, a "review" poster
may be issued at the same time as the traditional one-sheet. |
| Secondary
Printers/ Distributors |
Throughout
the years, a number of secondary printers came on the market issuing
a cheaper line of movie materials, particularly for materials that
were used in greater numbers. Materials that were released by secondary
printers did not go through NSS for distribution.
|
| Styles
|
To
cater to two or more specific audience groups, studios would sometimes
issue two different versions of a poster, most often the one
sheet or half sheet. These styles
are indicated in some way, such as "Style A" or "Style B."
|
