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MOVIE ART
PRESS AND PROMOTIONAL MATERIALS

PRODUCT

SIZE

INTENDED USE

CURRENT STATUS

Ad Slicks/Sheets

Varies Newspaper, magazine advertising.

Widely used today

Buttons

Varies Sometimes given away at theatres; sometimes used by employees only.

Widely used today.

Campaign Book

 
Varies Full promotional program for use by theatres, including newspaper, TV and radio advertising campaigns; buttons, giveaways, special promotional ideas, camera-ready ad slicks, etc.

No longer referred to as "Campaign Book." Now referred to as " Presskit"

Electronic Media Pressbook

Varies Contains information about a film that can be used to promote it, including cast and crew and their past and future movies as well as giving a summary of the movie.

Widely used today.

Pressbook

Varies Contains information about a film that can be used to promote it, including cast and crew and their past and future movies as well as giving a summary of the movie.

 Widely used today.

Presskit

Varies Full press materials for use by theatres. Kit may include newspaper, TV and radio ad campaigns; camera-ready ad slicks, press stills, slides, buttons, giveaways, promo ideas.

Widely used today.

Press Stills

8" x 10" B&W or Color

 Used for newspaper, magazine and other printed medium; usually comes as part of a presskit.

Widely used today.

Press Slides

1" x 1" Used for newspaper, magazine and other printed medium; usually comes as part of a presskit.

Widely used today.

Programs

Varies Usually in booklet form.

Sometimes given to movie patrons as souvenirs. Programs list credit, background, movie information. Some programs were offered for sale.

Rarely used today.

Promo Items

Varies Wide variety of novelty items used as giveaways, such as t-shirts, baseball caps, collector cards, etc.

Widely used today.

Screening Tickets

Varies Given as invitations to special screenings

Widely used today.

Trailers

Varies Used for radio, TV and movie advertising.

Widely used today.
 

 

 


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