The industry calls a Crown Poster a Half
Double. It was also called Day Bills or letterpress posters. The Crown measured
The Crown (Half Double Crowns) were bought
in quantity by the theaters and used as give-aways or hand-outs very similar
to the American herald.
Shown on the right is a 15x20 issued in 1931 for Charlie Chaplin's City
NOTICE: here is an ad that was in a 1939
British pressbook for theater managers to purchase. The pressbook was sent
out just before the war and the paper shortages:
These printers were set up by the distributors
to provide these flyers to the theaters.
This size is now rarely
used and has been pretty much discontinued.
Back to Poster