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In 1934, financier and longtime Kalmus associate Jock Whitney decided to jump into the movie producer business and make the first live action feature film and launch Technicolor. Creating Pioneer Pictures, he first produced a two-reel short subject, La Cucaracha, a musical comedy, which was a major color breakthrough. The budget of $50,000 was more than triple that of a black and white film of similar length. The film, released through RKO, was successful and received favorable reviews.

In 1935, Pioneer Pictures joined with David O. Selznick and others to form Selznick International Pictures. The company produced a series of classic films, including A Star is Born, Rebecca, and Gone With the Wind.




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