Technology has created
a great spin on the old press kit. Press
kits contain background on major stars and execs, all the credit info,
behind the scenes info, marketing tidbits, etc. But now with technology,
not only do you get this information, you can also get soundtracks,
scenes, interviews and an unbelievable array of extras.
In the late 1990s, studios experimented
with VHS presskits. Even though they gave the theater manager a film
like presentation, they still weren't excepted that well.
With
the expansion of the cd, studios moved rapidly to the Digital Presskit
which gives them the space to provide more images and sales material
and even interviews, with the convenience of utilizing the computer.
The new Interactive Digital Presskit
allows studios the ability to provide a Digital Presskit with the
benefits that it brings PLUS, it allows the theater manager to connect
to a prepared studio website with special features. This also allows
the studios to update, change and add material without the expense
of resending material through the mail.
Slowly the theater presskit is becoming
a thing of the past. We expect technology, very soon, to eliminate
the use and need of the presskit in a printed or distributed form.
As more theater managers rely on computers to keep everything running
smooth, presskits will soon be downloaded direct from the studios
to the theater manager and our old friend the 'presskit' as we know
it, will become extinct.
